A great website is a vital component of any business; it should be informative, easy to navigate, aesthetically pleasing, and up-to-date. Small business owners will often spend a good amount of money on website developers in order to ensure their website meets this criteria - especially if website development is out of their own zone of expertise. However, a problem then arises when it comes to keeping the website content up-to-date: even minor changes become difficult to handle on one’s own, and extra help from the developer is required to complete a task as simple as updating the staff page with a new member.
It doesn’t have to be this way, though. At WD Strategies, we were able to help a local organization who was experiencing this issue. We considered different platforms on which we develop, like Wix, Wordpress, and Shopify, and developed a new website that our client can now easily manage on their own - without having to bring in the experts to make every minor change. Here’s how we did it:
Our client, Huntingdon County Business and Industry, had an existing website that needed a design update. The HCBI Team needed to have a system that let them handle the updates on their own, but the software used to build the website required that they work with their developers. A change as small as adding a new member profile to the website’s member page required an expert to get involved.
Although expensive software that can only be edited by experts may seem like the top-notch route to take for a business’s website, it’s not always the best option. In fact, it can lead to more problems than it’s worth. That’s why we helped HCBI develop a simple, easy-to-manage website that’s just as effective - and even more efficient - than their previous one. We chose to develop the site on the Wix Platform.
We know that each client is different, so for this project, we surveyed a range of technologies to meet HCBI’s needs, the main one being a platform that would support member bios. Eventually, we landed on our winner: Wix’s Content Manager.
The Wix Content Manager lets clients to create and update content without having to work directly through the Wix Editor, which could alter the design of the website. That means business owners who don’t feel comfortable editing the website itself can easily manage the content within the website.
Through Wix Content Manager, we designed a system through which HBCI members could easily and regularly be updated. In fact, updating the website is as simple as filling in a Google Form to generate new pages. That’s a task any business owner can handle, no matter how tech-savvy!
Now, each form submission automatically updates the members section of HBCI’s website.
A new page is automatically generated for each member, complete with the description, logo, and website links - just like this one.
Even better, this takes practically no time at all. It’s all completed at once in a single, five-minute process. That means, with a platform like this, business owners can spend less time stressing over each update that needs to be made to their website and more time focusing on the things that really matter.
The Final Result
The HBCI Team can now easily manage their website without having to call in help for minor changes. However, should they ever need help in making any bigger changes as their business develops, our team is available to work with them every step of the way.
Develop an Easy-to-Manage Website Today
We helped HBCI transform their website so that they could take the power into their own hands and easily manage their own content. We can do the same for your business! Whether your existing website is too difficult to manage, or you simply want to start from scratch, we can help you build a website that you feel comfortable managing.
Of course, we’re dedicated to lending a hand to our clients at any point - so even though you’ll be able to manage your website on your own, it doesn’t mean you have to handle it all without any help.
Get started today by booking a time to meet with us. We’ll go over your specific needs and start working on the best solution for your business. Website management doesn’t have to be a hassle; let us help you simplify it!
About Huntingdon County Business & Industry
W.D. Strategies is proud to be a member of our local business community. Huntingdon County Business and Industry, Inc. (HCBI) offers local companies the resources they needs to start, grow, or relocate to Huntingdon County. They offer a wide array of services, including financing, site selection, research information, education, networking opportunities, and workforce development.